Want to start a side hustle? Here’s why now is the right time.

Starting a creative business can be one of the most rewarding things you do. Here's why you should be thinking about turning a hobby into a side hustle now.
Author Headshot
Tom Charman
Jul 29
5.5 mins
Jul 29
5.5 mins

It’s 2023, and we’re settling into life after the pandemic. The last couple of years caused a major shift in the way that we live, work and learn, largely because we had to lock ourselves away from the rest of the world and live remotely. On top of that, many took the time to re-assess their work-life balance, with remote and hybrid work becoming the norm. Why? The extra hours we’ve claimed back from commuting. So it’ll probably come as no surprise that ambitious people have been turning those extra few hours into side hustles. 

What is surprising though is the sheer number of new businesses and side hustles that have been started. 1 in 3 people now have some sort of side hustle, and that’ll increase to 4 in 5 over the next decade. And it’s also a generational thing with 60% of Millennials and 70% of Gen Zers wanting to start something in the near future. So while you might have one or two friends that have swapped their suits for aprons or joggers, pretty soon we’ll all be giving it a go! Let’s see if some of the points below will convince you too.

All that extra time

This is an obvious one. We just talked about those extra hours that you have now that you don’t have to commute into the office every day. The average journey to and from work used to steal 80 minutes of your day from you. That’s nearly 7 hours a week, which means if you’re working remotely, you’ve almost claimed an entire working day back for yourself - every week. Put that time to good use, and you can still make good headway on your side hustle without having to give up your weekends. To put things into perspective, most people spend between 14 and 16 hours per week on their side hustle, so you’re already halfway there without really having to change a whole lot. Starting now puts you ahead of all the other people who are waiting for the perfect time to ‘make the jump’.

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Your mental health

Spending time on a hobby that you enjoy can improve your mental state and wellbeing. There’s plenty of research out on the web that shows you that people with hobbies are much less likely to suffer from stress, low mood, and depression. Why? It’s to do with the reward system in your brain. When we spend time on ourselves and develop our hobbies, chemical messengers in the brain are released such as, dopamine, which helps us feel pleasure. And when we get those natural highs, it makes us want to keep doing it. 

What does all of this have to do with developing a side hustle or creative business though? Ever heard the phrase, ‘turn your passion into profits’? Now’s your chance.

The environment and economy

So there’s a lot of doom and gloom warnings out there about inflation, an impending recession, high fuel prices, and the promise that everything’s going to get worse. You might try and tell yourself that now isn’t the best time to start a side hustle, because you need to focus on saving, and building a ‘rainy-day’ fund if things start to get difficult, or if you find yourself laid off from work. Here’s the thing, building out a side hustle can help you create that ‘rainy-day’ fund because it diversifies your income and gives you a way to control your money without having to worry so much about whether you’re going to get next month’s paycheck. You don’t need to immediately dive head first into your creative business, or quit your day job and put all your savings into it. In time, you might find that your side hustle makes you more money than your day job, but until that point you’ve got the chance to try things out, and work out the best way of turning your creative skills into a form of income.

The resources

Okay, this is where we come in. Starting a side hustle can be daunting and you might try and tell yourself that you don’t know where to start and we get it, there are a lot of unknown questions and risks involved with starting something (not to mention that confidence knock if it doesn’t work out).

That’s why at Rassa we’ve made it our mission to empower and educate the next generation of creative entrepreneurs - from chefs, to sculptors, to jewelers and beyond. Our platform is built to equip you with the technical,creative and later the business knowledge that you need to skip the mistakes that your instructors, mentors and even we made when starting up. Even more than that, we’re here to provide you with a community and network of people on the same journey as you, as well as the mentorship from your instructors to make sure that you can get ahead and get started right away. All of our programs are interactive, and they’re built to get you thinking outside the box when developing your next creative project.

To round everything up, now is your opportunity to take advantage of the time you’ve reclaimed, and the resources we’ve made available for you. It’s easier than ever to start a creative business or side hustle, and to turn your hobbies and skills into a form of income. Most importantly, it’s probably going to make you happier, there’s a good chance that it’ll end up making you more money than your day job, and best of all, it gives you a way to diversify your income in these fairly uncertain times. So, what’s stopping you?

And in the meantime, if you're looking to tune up your skills check out our live programs here.

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